Optimizing Marketing Campaigns Part 1: Clustering
6 minute read
Published:
In this series of posts, we analyze how to maximize the profit of marketing campaigns using mathematical optimization techniques. In the first part, we use optimize the profit of campaign for a cluster of customers. To do this, we model the profit and cost of the campaigns of two products. Furthermore, the constraints on maximum number of offers, budget and return on investment are also modelled and considered to maximize the profit.
Mixed Integer Programming
less than 1 minute read
Published:
Mixed Integer Programming (MIP) are a form of optimization that is formulated using a combination of equations that are continous and discrete.
Soft Maximum
3 minute read
Published:
In applications you often want to take the maximum of two numbers. But the simple function
Plotting a weighted graph using networkx
less than 1 minute read
Published:
In this blog post, I show how to plot a weighted graph using networkx.
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